Tuesday, December 19, 2006
The Official Google Webmaster Blog recently release an entry on Google’s fight against artificial manipulation of PageRank, namely comment spamming and link selling. Apparently, they have new algorithms to discount tampering with your search results by making yourself seem more popular than you are. From TFA:
To sum up, even though improved algorithms have promoted a transition away from paid or exchanged links towards earned organic links, there still seems to be some confusion within the market about what the most effective link strategy is. So when taking advice from your SEO consultant, keep in mind that nowadays search engines reward sweat-of-the-brow work on content that bait natural links given by choice.
Way to stick it to ‘em, Google. Will this stop certain marketing companies from violently abusing Google’s name? I highly doubt it.
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